Why Did a $6.8 Billion Powerhouse Choose Real?

Real Brokerage Inc. (NASDAQ: REAX), a groundbreaking technology platform that’s reshaping real estate for agents, home buyers, and sellers, has announced that Harvest Realty, a high-producing independent brokerage serving Southern California, has joined the Real family. This addition brings 550 agents, many of whom specialize in serving the Chinese community, to Real, propelling the company’s agent count to over 24,000. At the heart of this transition is Christine Li and John Zhang, co-founders of Harvest Realty. After earning master’s degrees from the University of Southern California and pursuing successful careers in banking and real estate development, the dynamic husband-and-wife team established Harvest Realty in 2014. Their goal: to provide expert guidance to clients across Southern California, including prime areas like Irvine, Newport Beach, Newport Coast, and Lake Forest. Since its founding, Harvest Realty has closed over 5,210 home sales, totaling $6.8 billion in sales, including 1,627 homes valued at $2.4 billion in 2024 alone. “Christine and John’s journey is the kind of story that resonates with anyone chasing their version of the American Dream. After stellar careers in their own fields, they united their expertise and shared passion to help Chinese home buyers, sellers, and investors navigate Southern California’s competitive real estate market,” said Real President Sharran Srivatsaa. “They’ve set the gold standard for service within the Chinese community. Their story isn’t just about success—it’s about making a difference. We couldn’t be more excited to welcome this remarkable duo and their talented team to Real.” As part of Real’s Private Label program, Harvest Realty will continue to maintain its unique brand while benefiting from Real’s comprehensive technology, resources, and compensation programs. Through Real’s innovative virtual community platform, Harvest’s agents will also gain access to real-time translation in more than 90 languages, enhancing communication and ensuring a seamless experience for clients—whether they’re in Newport Beach, Irvine, or Lake Forest. “Real provides the cutting-edge technology and systems that will help our agents streamline their workflow and boost their productivity,” said Li. “What truly made the difference for us, however, was the leadership at Real. Their guidance is unparalleled, and we’re confident that Real’s platform will empower us to grow even further and continue offering exceptional service to our agents and clients.” Cindy Chin Realty & REAL Brokerage: Your Trusted Partners in Southern California As a real estate professional with REAL Brokerage, I’m committed to providing personalized, expert guidance throughout your journey in Southern California’s real estate market. Whether you’re looking to buy, sell, or invest in areas like Irvine, Newport Beach, Newport Coast, or Lake Forest, I’m here to help make the process smoother with the support of REAL’s innovative technology and resources. Ready to make your next move? Reach out to us  today for expert advice, unparalleled service, and guidance in your real estate journey!

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